Heraldry is encompassing the design, display, and study of armorial bearings (known as armory). These heraldic achievements are visualised in a coat of arms. The distinguishing feature of heraldry developed from within the High Middle Ages. The larger becoming armies made the development of heraldry as a symbolic language necessitating. In later use prominent burghers and corporations, including many cities and towns assumed or obtained grants of arms. Heraldic devices were depicted in various contexts, such as religious and funerary art, and in using a wide variety of media.
The beauty and pageantry of heraldic designs have been described poetically as the handmaid of history and the floral border in the garden of history.
For Rotterdam, being the Cultural Capital of Europe in 2001, the Dutch designers working together under the name 75B developed a contemporary crest for their homecity Rotterdam. This shield consisted of both representative succesfull icons of the city as well as the reverse sided issues and phenomena. Next to it’s skyline, harbour and university, the traumatic WWII bombing, a fast-food chain and the hooligan-related gabber-house music were shown.
Six years later, being renowned Dutch designers, 75B were artists in residence at the Art Center College of Design in Pasadena, Los Angeles. As an inhabitant of this City for a year they created their crest for Los Angeles. Again both the sunny as the dark side of the city were visable; Oscar awards wearing bloods and crips bandanas, plastic surgery culture in Beverly Hills, homeless district Skid Row, and the Playboy bunny wearing Micky Mouse-ears were part of the armory.
In 2017, the designers from 75B decided to make this an extensive project. The crests for Amsterdam and Hamburg followed and currently they are working on Napoli, München and Paris.